I met Claire Sulmers for the first time briefly after her talk at the Blogalicious conference in 2014. It was the first time I had heard of her and I’m glad that I was able to attend her talk. I immediately followed her brand, Fashion Bomb Daily on Instagram. If you are not familiar with Claire Sulmers, you should be. She is a Harvard educated fashion blogger who turned her passion into her 9-5…errr her 24/7. She has become one of the most well-known fashion bloggers in the business and she tells you just how she did it in her book, The Bomb Life My Brand. My Terms.
What you can expect from her book
The Bomb Life My Brand. My Terms. is written in a no-nonsense, relatable voice that is uniquely Claire. She gives her honest journey on how she made it to the top of the fashion blogging scene and shares stories of some not so nice days on her journey before she was in the spotlight. I love that this is a real account of her life and that she shatters the “overnight success” fallacy that society usually puts on people who worked years to get where they are. She worked hard to get where she is today from starting Fashion Bomb Daily to creating great content to refining her look and she is not afraid to share the journey with you in her book.
How to read her book
What I loved about this book, is that I could jump in to any chapter I wanted first and it still made sense for me. When I looked at the table of contents I headed straight for, “The Business of Blogging,” “Not Everyone Wants to See you Win,” and “Not so Nice; The Birth of Fashion Bomb Daily,” first before reading the rest of the eight other chapters. Of course you can read it cover to cover like normal, but those chapters spoke to me at a time where I was (am) thinking about my business and relationships in the same ways. So it was great to get advice and inspiration through the chapters in her book.
Pages 94-107 are filled with pictures of events from Claire’s life from 2008-2016. A picture is worth a thousand words and the pictures that Claire shared in the book not only show moments in time, but they also convey how much her personal brand has developed. Her signature blonde locks, self-confidence and style come through each image fiercely. Having read her chapter on “Looking the Part,” I was very inspired to experiment with my look and find what works best for my personal brand.
I definitely recommend this book for any women entrepreneur, especially those who are in fashion and blogging. If I could sum this book up I would say for me it is the, Get your content together. Get your look together and push through manual that I needed in this season of my career. Have you read it? What are your thoughts?