While reading this warm and informative book, it felt as though Guy and Peg had invited me to a private planning session. It feels as though you are looking over Guy and Peg’s shoulders while being given an insider view into their secrets to success in social media and creating an authentic voice online.
“If you share purely for the joy of helping others, the amount of goodness and reciprocity you’ll receive will surprise you.”
Shouldn’t that be why we all use social media? Guy discourages readers from feeling entitlement online and are urged to respect the opinions of others. Thanks Guy!! What a great message for businesses and brands.
The Art of Social Media will make you eager to start testing and retesting your social media strategy. In the book, their are reminders that the current social media channels and tools DO and WILL change. It is important to consistently modify and work to share great content.
Keep this book near your computer or in your e-reader to help improve your social media strategies and influence. Do keep in mind this book should be taken in small bites. All the resources and suggestions given will require time to test and compare to what you already already implemented with your social media strategy. Even these two social media super users are not privy to Facebook’s algorithm variances. So the key to social media success per Guy Kawasaki is test, test, test!
“…do not take our word as gospel. These are our tips, tricks, and insights, and we hope they work for you. In a perfect world, however, you would develop better techniques than ours, and you’d tell us how to improve our game too.”
Ready to rock social?? Order your copy of The Art of Social Media on Amazon today!
We gave this book 5 pink hearts!
Jenelle Daniels is a Digital Media Business Consultant in the Bay Area. Her specialties are social media, blogging and content marketing. Please visit her personal blog thirtyplusmom.com for more information.